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Download free ebooks at Internet Marketing. 5. Contents. Determining Your Keywords. Keyword Placement. 5. Additional SEO . Belajar Seo Mulai Dari Dasar Hingga Level Advanced Gratis sampai mahir panduan tips cara cepat mudah download ebook buku tutorial modul 3d 2d. The Beginner's Guide to SEO has been read over 10 million times and provides the information you need to get on the road to professional-quality SEO.

Although search engine optimization SEO is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business. You will first learn what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines. Search engine friendly design is another topic focused on designing and improving your website, so that it is easily discovered by search engines, which will then position the website in the search engine result pages. Different elements will help you with this task, including title and meta tags, link structure, and you will learn how to optimize each of these elements.

This is essential in order to be able to figure out how to optimize your website for search engines. Search engine friendly design is another topic focused on designing and improving your website, so that it is easily discovered by search engines, which will then position the website in the search engine result pages.

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Different elements will help you with this task, including title and meta tags, link structure, and you will learn how to optimize each of these elements. Understanding how keywords work and why keyword research is an important part of SEO will help you create content that is SEO friendly, and successfully indexed.

Additionally, you will need to have in mind how Google ranks websites, as this will help you focus on elements of the website which will increase ranking. Since search engines use algorithms to obtain information about websites and rank them based on the relevance, it is also helpful to find out more about how search engine algorithms work, which why the course features a chapter on algorithms and chronology of their updates.

Link building is also important part of this course, as it shows you the ways to obtain links, types of links that can be obtained, and which tactics to use in link building in order to increase the number of links to your website, as this is an inseparable part of SEO.

Links to your website help you increase the authority of your website and its relevance, so this part of the e-book will guide you through the process of obtaining links and link building metrics to have in mind. In the process of website optimization, webmasters have to use certain tools that will help with optimizing the website and analyzing different aspects that could affect ranking. This is why you will learn about different search engine protocols, how to track and measure success, and which tools to use to do so.

Having learnt about all of the SEO aspects and methods individually, you are ready to combine everything and create a SEO strategy that is going to help you grow your business and achieve your goals.

Detailed plan on how to do so is part of this course, with a set of actions recommend if you are in the process of setting up your website, as well as a set of actions advisable for those who already have a website, but want to optimize it in order to follow best practices and use available resources to increase ranking in the search engine results pages. Being familiar with common misconceptions can be a helpful reference so that you are aware what is considered good practice, and what can have negative influence on your website.

Additional SEO recommendations are available to help you create a strategy that is following guidelines but using the greatest potential of search engine optimization. The first chapter presents the major topics related to search engine optimization, which will be covered in the e-book. The purpose of this outline is to briefly explain the most important topics which are necessary for understanding and using SEO. Introduction to Search Engine Optimization.

Starting with the definition of what SEO is, this chapter continues with explanations on why SEO is important part of marketing strategy, as well as mentioning some of the common SEO techniques. This is a perfect starting point for anyone who is new to SEO. Understanding Search Engines. In order to be successful in SEO, you have to understand how search engines work, in terms of indexing and ranking. You will also find out how people interact with search engines, what search engine marketing is and why it matters.

Here you will learn the basics of search engine friendly websites, which includes topics such as indexable content, title and meta tags, link structure, nofollow links, keyword usage and URL structures. Search engine friendly websites are successfully indexed by search engines and thus presented in the search engines results, which is why understanding the principles of how to create search engine friendly website is very important. Basics of Keyword Research. In this chapter you will learn what keyword research is and why this is an important part of SEO.

This is a very helpful section as phases of keyword research are listed in chronological order allowing you to follow steps to discover the keyword relevant to your website. The chapter also features a lot of recommendations on keyword research tools, including suggestions on the tools you could use, with both paid and free tools mentioned.

Google Rankings. Since SEO is the process through which you ultimately try to improve ranking of your website, you have to understand how Google ranking works and how some good practices can help you improve Google rank.

Google Panda and Other Algorithm Updates. Positioning is essential part of SEO, so the goal of this chapter is to understand the process of website positioning and ranking inside search engines.

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Search engines use algorithms to index websites and in this chapter you will learn about evolution of the algorithms, and what kind of practices are recommended in order for a website to be indexed. The chapter features chronology of updates so you can learn how algorithms evolved over time. Link Building. After a short introduction to link building and its importance in SEO, the chapter continues with defining types of links that can be obtained, link building tactics and metrics.

You will also find out how to start a link building campaign, the difference between good and bad link building, as well as other tips that will help you with link building. Search Engine Tools and Services for Webmasters. The following chapter is focused on recommending services and tools webmasters should use in the process of search engine optimization. These include search engine protocols, common search engine myths and misconceptions, tips on how to measure and track success, and SEO tools to use.

Steps to Optimize Your Website. Having learnt about what search engine optimization is and some of best practices and tools that are available, you are ready to implement this on your website and you will learn to do so in this chapter.

The steps to optimize your website are divided into two categories, before you create a website, and steps that can be done after you have already created a website. SEO Recommendations. Here you can read about SEO recommendations that will help you apply best practices in the process of SEO, including following guidelines, staying up to date.

It is important to think about search engines and about the visitors when optimizing your website. Search Engine Optimization Glossary. The glossary features an extensive list of terminology related to search engine optimization that will be helpful, especially if the topic of SEO is somewhat new to you and you are not completely sure what each term refers to. Sample Questions. Contains list of questions and their answers for exercise. This is a great way to test your knowledge. The conclusion sums up the major points presented in the e-book and it highlights the importance of SEO nowadays.

The chapter also features a graph showing how the number of internet users has grown over the years, which is why SEO and internet marketing in general have become so significant in modern business. Everything you find on eMarketing Institute is absolutely free. There are no hidden costs.

There are no subscribtion fees. It seems people really like free stuff. So far more than We are very grateful for the support we have. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.

All our courses are beginners level. There are 50 questions in each exam. We may display that information in the snippet for search results for relevant queries. We call these "rich results. In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. We recommend that you use structured data with any of the supported notations markup to describe your content. Once you've marked up your content, you can use the Google Rich Results test 25 to make sure that there are no mistakes in the implementation.

If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types. If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper tool. It also shows any errors we've detected.

Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for. Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it.

Different content - for example, different products in a shop - as well as modified content - for example, translations or regional variations - need to use separate URLs in order to be shown in search appropriately. Google recommends that all websites use https: The hostname is where your website is hosted, commonly using the same domain name that you'd use for email.

Google differentiates between the "www" and "non-www" version for example, "www. When adding your website to Search Console, we recommend adding both http: Path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there.

A fragment in this case, " info " generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used. When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content "https: For the path and filename, a trailing slash would be seen as a different URL signaling either a file or a directory , for example, "https: The navigation of a website is important in helping visitors quickly find the content they want.

It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page your root page to a page containing more specific content. Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

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A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page usually the root page as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup 28 when showing breadcrumbs. A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site.

Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found.

Link to related pages, where appropriate, to allow users to discover similar content. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

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When using JavaScript to create a page, use "a" elements with URLs as "href" attribute values, and generate all menu items on page-load, instead of waiting for a user interaction. Include a simple navigational page for your entire site or the most important pages, if you have hundreds or thousands for users. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom page 30 that kindly guides users back to a working page on your site can greatly improve a user's experience.

Your page should probably have a link back to your root page and could also provide links to popular or related content on your site. Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, "friendlier" URLs for those that want to link to your content.

Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. If your URL is meaningful, it can be more useful and easily understandable in different contexts. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice.

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.

To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a redirect 32 from non-preferred URLs to the dominant URL is a good solution for this.

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it.

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This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. Anticipating these differences in search behavior and accounting for them while writing your content using a good mix of keyword phrases could produce positive results.

Google Ads provides a handy Keyword Planner 34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report Consider creating a new, useful service that no other site offers.

You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.

Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors. Learn more about duplicate content Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.

Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. With appropriate anchor text, users and search engines can easily understand what the linked pages contain.

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The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog.

You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget.

Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control.

If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can find more details about robots meta tag on the Webmaster Blog Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam.

Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc.

If you're willing to vouch for links added by third parties for example, if a commenter is trusted on your site , then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site.

Provide a descriptive filename and alt attribute description for images. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link.

However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. This increase the likelihood that your images can be found in Image Search results.

The structure of this file is similar to the XML sitemap file for your web pages. It's also a good idea to have the extension of your filename match with the file type. The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device.

As a result, having a mobile ready site is critical to your online presence. Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate.

There are multiple ways of making your website mobile ready and Google supports different implementation methods:. If your site serves lots of static content like blog posts or product landing pages across multiple pages, consider implementing it using AMP 47 Accelerated Mobile Pages.

It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search. Regardless of which configuration you choose to set up your mobile site, there are key points that you should take note of:. For more information, see Google's mobile-friendly guide. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content.

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

If you run a local business, adding its information to Google My Business 51 will help you reach customers on Google Maps and web search.